Noreena Hertz Quotes

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

People buy products if they're better.

When you improve your product so it does the customer's job better, then you gain market share.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

Ever since we published the first Apple report, we've had some other brands turning more proactive.

Do I take criticism of Starbucks personally? Of course I do.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

It's quite clear we've got strong franchises at the core of this company.

I don't need Michelin, and they don't need me.

There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

The way companies hang on to their marketshare is by being scared.

The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

Once you create a loyal customer base, it's tough for a competitor to take that away.

I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.

The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.

While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses.