John Quelch Quotes
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
Topics
Innovation, Innovations
Risk-management
Strategic Planning
Brand Promotion
Business Success
Company Commitment
Creative Talent
Financial Investment
Market Analysis
Marketing Strategy
Product Innovation
Research and Development
Return on Investment
Talent Acquisition
Talent Attraction
Marketing Investment
Citations
Quelch, John A. "The Blockbuster Myth." Harvard Business School Working Knowledge, 2010.
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John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.