Michael Bastian Quotes

We're not going to pierce everything that we have and paint our faces trying to get a different market. We'll grow with our audience. We're just going to keep doing what we do.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

People in the beauty community don't like copycats, so I think it's important to stay true to who you are and people will stay your customer.

The minute you can be predicted, as a brand, you've got a problem.

The keys to brand success are self-definition, transparency, authenticity and accountability.

In advertising not to be different is virtually suicidal.

I think that there's the Kim Kardashian brand and the Kardashian brand. I think they blend together, but I have different qualities or interests that my sisters might not be so into.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

When you have premium brands, you have to have the right balance of communicating all of your values.

Every restaurant needs to have a point of view.

I feel as a brand I'm here to be around for a long time.

In advertising, not to be different is virtual suicide.

When you're a corporation, you're going to stick with what works. That's why every McDonald's is the same.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

You have to do what's best for the brand.

Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.

Great brands are meant to be great aggregators.

At HSN, the experience we create are a significant point of differentiation.

Brands are about editing.

We feel a brand should be free.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

If you want to be a national brand, damn act like it.