Simon Spurr Quotes

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

I do hope to increase what I do into a Brad Goreski brand.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

Build a lifestyle around your brand, and the audience will follow.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

People like to be able to identify a brand, and I don't really have one.

Figure out how to build a brand and stick by it so people know what to expect.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Well, that's the secret of commerciality, a simple style and you stick with it.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

Channel brand is so key.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

Brands are about editing.

We don't use the trademark to market anything. It's our identity.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

You can't back-engineer a brand.