Richard Branson Quotes
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.
Topics
Business Strategy
Decentralization
Feet
Hurt
Risk-management
Airline Industry
Brand Association
Brand Management
Business Continuity
Business Diversification
Business Resilience
Corporate Structure
Diversification Strategy
Financial Resilience
Portfolio Management
Virgin Group
Company Structure
Citations
Branson, Richard. Business Stripped Bare: Adventures of a Global Entrepreneur. Virgin Books, 2008.
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Sir Richard Charles Nicholas Branson is an English business magnate, investor, and author. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields.