Robert Collier Quotes

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

There is actually quite a lot of crossover between the quacks and drug companies. They use the same tricks and tactics to bamboozle people into buying their pills, but drug firms can afford to use slightly more sophisticated versions.

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

People are brainwashed into believing that Italy is the seat of luxury manufacturing. If it's made in Italy, it must be good. That's just hype. Quality is where you bring it.

If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.

I knew people would see 'PKP.' Although the packaging was weak, the product was good.

We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, Hey, maybe this one wont stink. We are a hopeful species. Stupid but hopeful. But were happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.

I still am amazed that people would never buy a car if they were told it gets 75 miles to the gallon - they're absolutely clear on what's a scam. But when it comes to their health they will immediately fall for somebody telling them, "Take this pill and you'll live to be a hundred years old." There's something about medicine that allows us to fall for stupid sales pitches more easily.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Consumers have to understand that the purpose of these claims is to get them to buy the product.

He who trusts the world, the world betrays him.

I've seen men die because they were sure that what should not happen,would not. -Robert Jordan(The eye of the world,Wheel of time)

I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.

The fools of the world have been those who have established religions, ceremonies, laws, faith, rule of life.

All you need is the best product in the world, the most efficient production in the world and global marketing.

"Bobby Tom told me he’s not afraid of the Chargers’ defense." "Bobby Tom’ll tell you he’s not afraid of nuclear war, so I wouldn’t put too much stock in his opinion."

I know there are supposedly happy people in this world. I never believed it, but I take it for granted. God knows, they're all on television.

If that was true he must have felt that he had lost the old warm world, paid a high price for living too long with a single dream.

The evaporation of 4 million who believe in this crap would leave the world a better place.

Reagan promised everyone a seven-course dinner. Ours turned out to be a possum and a six-pack.

Nothing in this world is real

Take the humbug out of this world, and you haven't much left to do business with.

He who best knows the world will love it least.