Advertising Skepticism Quotes

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

I'm Phil Knight, and I don't believe in advertising.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

I don't even notice the advertisement that comes up on my screen. I'm a smart person and it's just something I've just blacked out because it doesn't seem right to me.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

The advertisers who believe in the selling power of jingles have never had to sell anything.

We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.