Crisis Communications Quotes

Apple is very, very good at almost everything it does, and that includes corporate communications.

I've had high-powered publicists in my career, and I've had publicists when they've had no power. I've run the gamut.

I mean Buckingham Palace has never hired a professional public relations outfit let alone a Madison Avenue type and they would throw up their hands in horror at the very idea.

I understand the art of PR, social media, gossip, and what that does for businesses, so I don't really trip off of it.

I was in a profession that received a lot of media.

Wooing the press is an exercise roughly akin to picnicking with a tiger. You might enjoy the meal, but the tiger always eats last.

I understood public relations and always maintained a high profile.

I don't have a publicist.

I've never seen a publicist that could protect me from things, protect anyone from what's going on out there.

When a movie is being rolled out, the studio publicists and all our individual publicists get together and come up with bullet points and talking points - 'Make sure you stay away from this,' and 'Don't say that quite that way, because that quote can be taken out of context,' and that kind of thing.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.

If the press doesn’t get the proper care and feeding, you don’t get the proper spin on your story.

I'm kind of the crisis communications person at 'SNL.' If there are fires to put out, they try and find me.