Howard Schultz Quotes

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

The modern girl is less concerned with everything being a brand name.

Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

I don't endorse products, only actions and beliefs.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.

I believe in emotional branding.

I'm just a guy who wears TOMS. It's the sad truth.

I read Naomi Klein's 'No Logo' when I was 15. It's one of the things that's shaped my relationship to fame - to endorsements, to selling things.

Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.

I do think brands are like people.

We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

Invest in brands that make you feel good and that you believe in.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do.

The way I was raised, you get a new pair of sneakers when the old one gets messed up. But when I got to high school, I started dating girls and trying to fit in, and I realized everybody was collecting Jordans. When I would get my paychecks, I wouldn't even take money. I would just trade them for sneakers.

I still believe in the Holy Trinity, except now it's Target, Trader Joe's, and IKEA.

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

The middle income families in America have been crushed over the last four years.

Without a Coca-Cola life is unthinkable.

A brand that stands for what all brands stand for stands for nothing much.

Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.