Richard Edelman Quotes

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.

I'm very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.

Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.

I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters.

Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs.

I absolutely should be on social media, and I think every person who's an influencer should be, and should be doing good things.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

It's like everybody is shooting something, and everybody's a filmmaker; everybody can shoot a cat video and post it. So the big thing now is - for people that have talent and have something to say, and are creative, and are capable of making something good - is how do they get attention to it?

My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor.

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.

Believe it or not, I want to keep growing my audience.

We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.

I hope that all new filmmakers see that the Internet and social media are helpful tools in establishing a fan base as well as being able to interact with your fans.

I'm very lucky because people send me a lot of stuff and post cool articles and pictures on my wall, which does make life a lot easier for me. When we were at 60,000 or 100,000 'likes,' I was still having to source the content myself, and I was constantly trolling the Internet, whereas now things are sent to me, which does make it a lot easier.

Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.

So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

It's amazing what social media has done for entertainment.