Richard Edelman Quotes

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

My focus has always been on connecting with consumers in a meaningful way.

The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community.

I promoted myself on Twitter and Facebook as hard as possible, nonstop. People started realizing that if they commented on my videos, I'd reply to their comment, so I started getting a lot more views and comments.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

From its humble origins in college dorm rooms, social media has quietly crept into the boardroom.

Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.

The first phase of social media was listening to the conversation. The second phase was joining the conversation. The third phase will be hosting the conversation on your site.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

I think social media, it in a way forces companies to be more authentic or more transparent because it gives a voice to the consumer and a reach to the consumer that they didn't have before.

In marketing you must choose between boredom, shouting and seduction. Which do you want?