Simon Mainwaring Quotes
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Topics
Civic Responsibility, Social Responsibility
Corporate Responsibility
Engagement
Brand Awareness
Brand Communication
Brand Messaging
Brand Strategy
Cause Marketing
Content Creation
Corporate Social Responsibility (CSR)
Digital Communication
Influencer Marketing
Reputation Management
Social Media Platforms
Social Media Strategy
Target Audience
Marketing Channels
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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