Cause Marketing Quotes

As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

When you incorporate giving into your business, you attract the most amazing partners.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.

Celebrity and charity have been bedfellows for many years. The key is to try and choose practical, sound and effective ones. There is no shortage of solicitation for endorsement, so you have to really know what you're getting behind and be passionate about it. In this case, aside from just being a spokesperson, they're benefiting a form of expression that is dear to me, painting.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.

In the United States, doing good has come to be, like patriotism, a favorite device of persons with something to sell.

Announcing a diversity initiative, or making it a cause, exerts unwanted pressure.

I think that there is philanthropy and there is publicity. If you can marry the two to do something good, then I think it's great. Some of the other guys go around and slag people as a profession. That's not so interesting to me, because it's easy to take down, it's harder to build.

The future of marketing is philanthropy.