Simon Mainwaring Quotes

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

 
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  • Born:
  • Nationality: English
  • Profession: Social Media Consultant, Author, Speaker

Simon Mainwaring is a social media specialist and the author of We First: How Brands and Consumers Use Social Media to Renew Capitalism and Build a Better World.

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