Brand Responsibility Quotes

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Victoria's Secret should highlight real women that actually purchase their clothing. I would love for them to start featuring more real bodies and diverse women. Victoria's Secret has the ability to tell people, 'It's okay,' when they wake up in the morning. They have the ability to change lives.

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

I'm always concerned about marketing or commercial philosophies. I can't feel good about having my name on a bottle of perfume that comes from a factory making perfume with all the same ingredients as every other perfume. I can't feel good about a factory overseas polluting the air for something with my name on it. I'm okay with music - because it's digital or a CD. My music is my emotion in a bottle. But how is a perfume supposed to reflect me? How is a sweatshirt supposed to represent me?

I was unaware of the dispute in Brooklyn. I would never knowingly wear any clothes or support any company who produced clothing with alleged wage and labor violations.

Diddy and Ciroc are moving culture forward, while communicating the importance of social responsibility.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

I think my collection is doing really well, but collaborating is actually just a nice exercise in doing something different. For example, I do things very differently for Moncler that I wouldn't specifically do for me. For me, I can do whatever I want. With other companies, you have to stay responsible to them.