Simon Mainwaring Quotes
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Topics
Self-Interest
Civic Responsibility, Social Responsibility
Definition, Definitions
Good
Greater Good
International Citizenship, Global Citizenship
Most Powerful
Corporate Accountability
Corporate Ethics
Corporate Philanthropy
Corporate Social Responsibility
Corporate Sustainability
Environmental Stewardship
Ethical Business Practices
Global Community
Global Connection
Mutual Dependence
Social Impact
Sustainable Business
Sustainable Business Practices
global crises
Brand Responsibility
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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