Product Recognition Quotes

Very often design is the most immediate way of defining what products become in people's minds.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

The irony about selling out is that they only call you a sell-out when your stuff finally sells - I've had products bearing my name since I was 14, but nobody was buying them then.

If you have a great product but no one knows about it, it's history.

Nobody cares for the product I, and a host of other horror directors, make.

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

I want the Wallwalker in the back of consumers' minds, but not actively thought about. When it returns, they'll react, 'Oh, there they are!' and they'll buy them again as impulse items.

If a middle-class family in Shanghai or Guangzhou is looking for a good-quality product, we want them to look at a maple leaf and say, 'OK, it's good quality.'

People's interest is in the product, not in its authorship.

If the cap ain't on my Crest, if it's squeezed from the middle and not the bottom, there's a problem.

If you want a good handbag and glasses, it's hard to get something without the brand name on it because it's so important to have the charmed inscription. The only way you do it... This handbag was the only one in the shop without a charmed inscription. It's just an ordinary bag. I went into the department store in Sloane Square, because I needed a new bag, because my old one lost its handles. Then I found this one, and I said "Why is it so cheap?" and the seller said, "Because it doesn't have a name!"