Tiny Tim Quotes

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

Most entertainment is trying to get you. It's tested, like toothpaste.

I want the Wallwalker in the back of consumers' minds, but not actively thought about. When it returns, they'll react, 'Oh, there they are!' and they'll buy them again as impulse items.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

It's all very well setting up your own brand of face cream or exercise wear - but Christ, it's so shallow.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

It's a habit of mine now, noticing labels, logos, shoes.

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.

I learned that people don't buy anything from unknown stores.

Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Brand names aren't important to me at all.

I believe in emotional branding.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

To ensure the rapid absorption of its immense productivity, megatechnics resorts to a score of different devices: consumer credit, installment buying, multiple packaging, non-functional designs, meretricious novelties, shoddy materials, defective workmanship, built-in fragility, or forced obsolescence through frequent arbitrary changes of fashion. Without constant enticement and inveiglement by advertising, production would slow down and level off to normal replacement demand. Otherwise many products could reach a plateau of efficient design which would call for only minimal changes from year to year

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I've always refused to associate myself with a brand.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

I have Louis Vuitton everything. I'm obsessed.