Product Integrity Quotes

If I pick up a book with vampires on the cover, I want there to be vampires. If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling.

I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.

I won't put a product out that I don't 100 percent believe in. All of my products are made from the best ingredients and are made to make a woman feel like herself, only prettier and more confident.

The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.

I was on a bus once, it was in the middle of the night, and I had a box of crackers and a can of Easy Cheese. It was dark, and it was a surprise how much cheese I had applied on each cracker. That's why they should have a glow-in-the-dark version of Easy Cheese. It's not like the product has any integrity to begin with. If you buy a room-temperature cheese that you squeeze out of a can, you probably won't get mad because it glows in the dark too.

The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

I think it's very important that whatever you're trying to make or sell, or teach has to be basically good. A bad product and you know what? You won't be here in ten years.

If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't.

I don't want to be on the other side of the table from the customer. I was never selling anything that I didn't believe in myself or use myself.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

Time pressure gradually corrupts an engineer's standard of quality and perfection. It has a detrimental effect on people as well as products

I just figure if it has my name on it, and I want to make people feel good about wearing it, I can't pass it off.

Consumers learn the value of being sure that what you want to buy is what you buy.

If the cap ain't on my Crest, if it's squeezed from the middle and not the bottom, there's a problem.

Even if it were, you run into the same problem with international commerce: if you create a device that is famous for compromised security and it has an American back door, nobody is gonna buy it.