Randeep Hooda Quotes

Across the board, Australian films need to have a lot more money spent on selling them.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

Promotion is absolutely essential in the movie business.

Marketing movies is hard.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

You need stars to create the buzz and bring audiences to the cinemas.

I ultimately have faith though, that good films will find their audience.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Nowadays it seems more and more like the 'business' in 'show business' is underlined, and there are campaigns, and it's all part of getting people in to see the movies.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

The hard thing is getting people to come to the theater to see something, no matter if it's good or not.

I think the success of a film is very important to an actor. It depends on how many people go to watch your movies; the more the merrier. Nobody wants to do a film for five people. You work so hard that millions of people watch the movie; this is directly related to box office success.

I think the British industry is set up to support British film, if we make films that enable them to support it. If you don't make a commercial film, distributors can't get behind it. If they don't get behind it, the film doesn't do well.

Sometimes, I feel promoting a film is a more difficult task than acting!

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

When you're promoting a film it's really interesting trying to gauge what people think about it.

Marketing for a film is tricky because you release stuff without context.

The distribution systems and the cinemas have adopted to the blockbusters, and they now get their main income from selling popcorn, and if you don't make a film that sells popcorn, it's very hard to get it out there.

I have realised that it has become essential to promote your film. God forbid, if a film doesn't run, I shouldn't be blamed for that.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

If you can market smut and toilet paper, you can market movies.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.