Kristoffer Polaha Quotes

Writers say many true things about their own experiences with publicity and promotion.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

The publicity machine for films and television is so much bigger than for theatre.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

Promotion is absolutely essential in the movie business.

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

There's been not a dime spent on marketing for any record I've ever put out.

Buzz and the right publicist are not only important but crucial in show business.

The infomercial business has been good to me.

Advertising moves people toward goods; merchandising moves goods toward people.

Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to go to so many places to try and sell the movie.

There are very few good ways to get publicity for a dictionary.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

Sometimes, I feel promoting a film is a more difficult task than acting!

What I've learned is that the audience is constantly rotating. Just because it feels like I've said it, there are millions and millions of people that have still never heard of it.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

Hollywood wants press, any kind of press.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

There's always been product placement in Bond movies.

Without promotion, something terrible happens... nothing!

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Many a small thing has been made large by the right kind of advertising.

People don't want to listen to a celebrity tweeting about their charities and shows. That's why comedy writers do well - we put out little funny ideas.