Peter Drucker Quotes

Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Customer-centricity is unbelievably important.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

There is only one boss. The customer.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.

Lean thinking defines value as providing benefit to the customer; anything else is waste.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

The best marketing strategy ever: CARE

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Obsess about customers, not competitors.

Absence of defects does not necessarily build business... Something more is required.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Everything starts with the customer.