W. Edwards Deming Quotes
Absence of defects does not necessarily build business... Something more is required.
Citations
Deming, W. Edwards. Out of the Crisis. MIT Press, 1986, p. 141.
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Dr. William Edwards Deming was an American engineer, statistician, professor, author, lecturer, and management consultant. Educated initially as an electrical engineer and later specializing in mathematical physics, he helped develop the sampling techniques still used by the U.S. Department of the Census and the Bureau of Labor Statistics.