Marketing and innovation produce results; all the rest are costs.
I discovered a long time ago that if I focus on doing the right thing for the long term to improve the lives of consumers and customers all over the world, the business results will come.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.
Activity equals results. If you want to increase your success, increase your activity. Increase contact with customers. The more people you contact, the higher your sales will be because of the law of probabilities.
There are only two kinds of managers. Winning managers and ex-managers.
Team synergy has an extraordinary impact on business results.
Greater diversity drives better business results.
Businesses are made by people. We've proven time and time again that you can have wonderful shop, and put a bloke in there who's no good, and he'll stuff it up. Put a good bloke in, and it just turns around like that .
That's the thing about business. Facts and numbers and results actually count. It's not just about words as it is in politics.
More and more, our clients expect not only relevant advice, not only setting a road map or helping them plan, but being committed to business results.
The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.
I have a foundational belief that business results start with culture and your people.
I think there is empirical evidence that if you look at family controlled businesses, they actually outperform in terms of results and also valuations, the broader market.
