Peter Drucker Quotes

I enjoy the creative side of the business side of being a restaurateur. That's my thing. The thing I'm constantly thinking about is, how do you create new, interesting situations that keep people coming back?

Business has only two functions - marketing and innovation.

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Marketing and innovation produce results; all the rest are costs.

Business has only two basic functions - marketing and innovation.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

For business, our internet love affair was a gift from the gods.

I didn't invent the rainy day. I just own the best umbrella.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

My motivation for all my companies has been to be involved in something that I thought would have a significant impact on the world.

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

When something is 'new and improved', which is it? If it's new, then there has never been anything before it. If it's an improvement, then there must have been something before it.

Business is not about money. It's about making dreams come true for others and for yourself.

Every startup CEO should understand Gamification, because gaming is the new normal.

More great Americans were failures than they were successes. They mostly spent their lives in not having a buyer for what they had for sale.

If Honda does not race, there is no Honda.

I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".

If they [companies] believe they are in business to serve people, to help solve problems, to use and employ the ingenuity of their workers to improve the lives of people around them by learning from the nature that gives us life, we have a chance.

Ideas are like everything else. They've got to be marketed.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

You must be very patient, very persistent. The world isn't going to shower gold coins on you just because you have a good idea. You're going to have to work like crazy to bring that idea to the attention of people. They're not going to buy it unless they know about it.