Katrina Lake Quotes


Customer-centricity is unbelievably important.


Citations

Lake, Katrina. "Stitch Fix's CEO on Selling Personal Style to the Mass Market." Harvard Business Review, vol. 96, no. 3, May-June 2018, pp. 35-40.

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To Welch, the dvelopment of a customer centric culture in a businss it one of the requirments of a successful long term business. Surprisingly few companies manage to do it.


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  • Born: December 24, 1982
  • Nationality: American
  • Profession: Founder CEO Stitch Fix

Katrina Lake is an American businesswoman who is the founder and CEO of Stitch Fix, a fashion-based subscription service. Stitch Fix was established in 2011 in San Francisco and went public in 2017. In 2017, Lake became the youngest woman to take a company public at age 34 and was the only woman in 2017 to lead an initial public offering in technology. She was surpassed by Whitney Wolfe Herd in 2021, who took Bumble public at age 31.