Steve Blank Quotes

It's so important to experience what your customers are experiencing and listen to their suggestions.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

We've found that customers are very open. They'll tell you what's going on, what's working and what's not. They're looking for help.

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

Your most unhappy customers are your greatest source of learning.

We need to listen to consumers' needs.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.

I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

There is no one thing that can turn around a rejection. But there is one answer: begin talking to your customers who have already bought from you and discover why they bought.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.

Your customers are always a bottomless well of surprises.

Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

In our product development cycle, we ask and listen to our customer about what she wants.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don't listen to their customers; they don't try to solve hard problems, making it tougher for themselves to create a great business.