Jason Fried Quotes

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

It's so important to experience what your customers are experiencing and listen to their suggestions.

From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.

Customers don't just want to shop: they want to feel that the brand understands them.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

I think that any business that thinks that the transaction is 'you give me money and I give you food, next, you give me money and I give you food, next,' without understanding that people deeply want to feel restored is in danger.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Selling is essentially a transfer of feelings.

I became very attentive to customers because I was desperate not to have people leave and never come back.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.

Selling is helping people to do what they're already inclined to do.

You can be a great researcher, and you can think you have great ideas, but until you're forced to talk to a potential customer, you never really know.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don't listen to their customers; they don't try to solve hard problems, making it tougher for themselves to create a great business.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.