Harvey Weinstein Quotes

It's the power of the brand. We've never formally advertised.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

You see a Clint Eastwood movie, and you might not know if it's from Universal or Warner Bros. or another studio. He has affiliations with so many studios now, but there was a time when you'd just look at a movie and think, 'Oh, that's a Warner Bros. film.'

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

It is up to us to produce better-quality movies.

The right name is an advertisement in itself.

Because I was in the business of translating the 'X-Men' from the very successful comics, and taking the most popular book of the 20th century in 'The Lord of the Rings,' and making it into three movies, I hope people realize I wouldn't get involved in anything I didn't think was really going to be worth their while.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

It's a big battle to bring quality stuff into theaters across America, for sure.

I do find it a bit disconcerting when your name becomes a brand.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

The advertisers who believe in the selling power of jingles have never had to sell anything.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

There is a company in Barcelona called Headless, and I was a huge fan. I love their style. I had been trying to work with them for years. 'A Monster Calls' was the perfect project to work on with them.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

If you want to be a national brand, damn act like it.

The strength of brand loyalty begins with how your product makes people feel.

If the public doesn't receive what you say, people can start to build your brand for you.

Personal brand equity erodes much faster than corporate brand equity.

I have a particular taste, I do films according to it and promote it accordingly.

Build a lifestyle around your brand, and the audience will follow.

If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

I am crazy for good branding and really admire companies that get it right.