John Hickenlooper Quotes

Advertising should always be in good taste without a question.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

What you say in advertising is more important than how you say it.

Advertising is the rattling of a stick inside a swill bucket.

Advertising is totally unnecessary. Unless you hope to make money.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The more informative your advertising, the more persuasive it will be.

Apple has great marketing, among the best PR and marketing in the world.

Advertising is the life of trade.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

It's okay to be misunderstood - as long as you're not misunderstood by your consumers.

I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

I was the first advertising person who people could identify with.

Advertising is the price companies pay for being unoriginal.

Advertising is a very fundamental need, so I don't think it's going to go away.

The advertising industry needs to keep evolving.

The object of advertising is to get people to feel better about the product you're selling.

No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.