Guy Kawasaki Quotes

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Apple has great marketing, among the best PR and marketing in the world.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

Get someone else to blow your horn and the sound will carry twice as far.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved—commitment to a scenario.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Your brand is what people say about you when you're not in the room

I don't want any description of me to be accurate; I want it to be flattering. I don't think people who have to sing for their supper ever like to be described truthfully - not in print anyway. We need to sell tickets, so we need good reviews.

Humor has been a major component in our past successes; a good joke and a good product combined can get a lot of people talking.

I take care of Demetrious Johnson, and the UFC takes care of themselves. That's nothing against the UFC; they're a well-oiled machine. They do an amazing job at advertising and making stars.

When you constantly claim you are the best, people start to believe that. I see that happen a lot. You can convince a lot of people by talking, even if that has nothing to do with your actual performances. But that's not my thing.

Name recognition takes time.

I think I built my reputation by not worrying about it.

I don't speak about rumours every day in the press, because it's not necessary to tell everybody the same answer.

PR is premised on truth, trust, and transparency.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

I develop trust, and I think it's the most important to my growth. If my restaurants are always full and my books sell, it's this trust.

Jesse Jackson is a master of the old expression that it doesn't matter what someone says about you as long as they spell your name right.

I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.

People have a good image of me. It's not these tramps who are going to tarnish my image. They should stop lying to the French people. It annoys me that people talk about 'your image'. My image is great in France. When I'm abroad, I don't even talk about it. But in France it's just these people, these parasites.

Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.

I don't write my own publicity materials, I just read 'em and give 'em the OK.

Always maintain good relations with your public.