Freddie Wong Quotes

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Advertising should always be in good taste without a question.

I can say that every ad that I control, that I'm going to make sure my ads are positive.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

I long for the day when advertising will become a business for a grown man.

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Advertising is speech. It's regulated because it's often effective speech.

A good ad which is not run never produces sales.

Popularity has everything to do with business and nothing to do with music.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

I would rather die than see my face in a car advertisement.

If anything, Calvin Klein is the iconic company in terms of fashion. They do have iconic images for their campaigns.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

I love the TV show, and if you make a bad movie it means you've soiled it. Just like if we made an advert. We were offered so many times and I'd say, look, this is the good thing, and you can't compromise that, because then you compromise the integrity of the characters.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Apple has great marketing, among the best PR and marketing in the world.

The time has come when advertising in some hands has reached the status of a science.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Advertisers are very wary of ideological media.

I have contacted fifteen or twenty of the top [advertising] agencies in New York. The reluctance of all of them to take on our account boils down to the fact that they have big business clients who would not approve of them being responsible for the advertising and promotion of the Democratic Party.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'