Stephanie McMahon Quotes

The power lies with content creators now, but if you can't reach people, there's no point.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

One of the hardest things to do when you launch a channel is find a voice.

I think that with podcasts, a lot of things are about fostering and having a direct connection with the community.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

It's insanely difficult to ask an audience to go somewhere other than YouTube to watch videos.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

It's not enough just to put great television shows out anymore.

I think every content can reach its potential audience if placed rightfully.

Visibility is one of the most difficult parts of the self-publishing equation. No matter how great your book is, it is fighting against a tidal wave of cheap ebooks on Amazon.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

For SpringHill, it's always important that the content find the right platform, not the other way around.

Despite our hard work and the number of hours we put in, content is the hero of every show.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Most smart companies should make themselves media companies. That means they put out their own information.

We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

I post wherever I have an audience.

To bring the 'Robb Report' onto the PMC digital platform is a remarkable opportunity to further propel this pioneering media brand.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

It's such a loud world out there, so it's important to be able to be ubiquitous across formats.