Stephen Elop Quotes

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

Fans will come if you have a good product.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.

At HSN, the experience we create are a significant point of differentiation.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

People want to connect with what they're purchasing.

If you have a good product. You don't need to advertise. You've done drugs? Did you ever see them advertised?

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

There are a few giant companies that I love, and I love Amazon. Their customer service is impeccable: sometimes, just for the hell of it, I'll sleep on a mattress for three years and return it.

If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Customer loyalty comes from consistent experience. They learn to count on you.

The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

The one place I always get recognised for my voice - and this is the God's honest truth - is when I'm at the till in Topman paying for my clothes. Every time.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

The strength of brand loyalty begins with how your product makes people feel.

Everything we do, every decision we make, is to ensure the best possible Airbnb experience for our community and grow the love.

We want the best prices we can give our customers, with all our products... But it really is about the quality first and the experience.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'