Profit in business comes from repeat customers
I really like working with people again and again, and I don't know why everyone doesn't do it. Because you already know them, and you know how good they are.
Doing a residency in any particular city requires a large repertoire to ensure repeat business.
If the Rolling Stones are playing a concert across town, that's not my audience anyways. But I do find that there's a lot of people coming back around to see me again.
I get a lot of return business. I think it's all those years I put in traveling around the country; people saw me before and had a good time so they want to see me again.
I think that was kind of always my goal: get people to come back and see a show twice and then see it a third time. And now I've got people who have been to 30, 40 shows.
How many chefs do we know that prefer cooking for chefs than they do customers, yet customers are returning repeatedly and it's the level of support that determines the level of success that restaurant will have.
Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. Those are the moments where you say, 'We've hit it. We've nailed it.'
Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and successfully building your team is a feeling that can't be matched.
My objective is to satisfy [my] audience so they come back the next day.
The bottom line is 2018 should finally be the year where we see the early stages of broad-based commercial space tourism appear. Demand will certainly be driven by the early successes or failures of those missions, the marketing of those missions, as well as the propensity for tourists to become repeat flyers.
The majority of our clients are British. They want to wear things time and time again.
I always tell people that they are really the critics. If people come three times a week to your restaurant they are the ones who find something they really love.
At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.
Until space tourism is a destination-based business (e.g. flights to a private space station or to the moon), will flyers pay to fly more than once after having earned their astronaut wings? The answer to this is likely very dependent on the experience itself.
Once consumers try popchips, most people really like it and become fans.
If the people buying the pizza are happy, they'll probably buy the pizza again.
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
My strategy isn't just to get the biggest audience; it's to get a loyal audience.
I like walking into a smaller hotel where the desk clerk recognizes me.
IVF is very commercial. The people doing it are among the best-paid in medicine: they charge a lot per treatment and it's not in their interest to make it more effective. Having people fail means that they come back again.
I take time with each person and try to remember them, especially if they're a repeater from another event. I know a lot of authors just sign a book and keep their heads down, but I'm not like that.
I like it when people come to see me again, but you end up playing to that person only. You know there's other people out there, but you also know that the person who came to see you again is there. You're like, "I hope he's happy again."
The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.
