Mindy Grossman Quotes

Customers are very demanding and well informed.

With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

People buy products if they're better.

When you improve your product so it does the customer's job better, then you gain market share.

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

Customers have different need states and life experiences.

During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs, a proprietary solution is almost always the right solution - because it allows you to knit all the pieces together in an optimized way.

If I've learned anything in this business, how stupid would it be not to do 'It's My Party' when people come to hear it?

Consumers are increasingly programming their own entertainment and content experiences.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Usually all I care about is how elegant or over-the-top the pieces are, it's nice to really get to understand what the customer wants and needs as opposed to just focusing on the aesthetic.

A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.

At Dell, we believe the customer is in control, and our job is to take all the technology that's out there and apply it in a useful way to meet the customer's needs.

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

Our employees and competitors thought we were docile. We want to be defiantly disruptive. I don't mean necessarily by launching price wars but by being the best at the basics - having the best customer service, the best on-time performance, the best coffee - in a thoughtful, not a testosterone-laced, way.

Products are a way to connect with - or disconnect from - who you are.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

The One Ford plan drives the business to get PGA, Profitable Growth for All, meaning that every year we increase the profits and cash flow. So how do we do that? We serve all the markets around the world with a complete family of vehicles and use the One Ford Plan.

Creating things that people want to tie into their identity is the best way to make them spread.

The aim of marketing is to make selling superfluous.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Never ever compete on prices, instead compete on services and innovation.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.