Christian Cota Quotes

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.

Consumers are looking for experiences, whether that's travel, whether that's entertainment. They're looking for differentiated products, things that are going to have meaning.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.

It's no fun being a salesperson when it feels like you're talking to a wall. That's what it feels like when you haven't learned your customer's points of interest.

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.

I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me.

We must learn what customers really want, not what they say they want or what we think they should want.

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

Businesses are not paid to reform customers. They are paid to satisfy customers.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Everything starts with the customer.

As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet of Things, but the Internet of People - of customers. We are moving to one-to-one relationships.

We built this company from the customer back, not from the company out.

Forget about yourncompetitors, just focus on your customers.

I feel I'm able to serve my customer by knowing what she or he wants. One of the ways I'm able to do this is through my website, and email: people give me great ideas, tell me what they want, what they don't want. It's really instrumental, and helps me stay in touch with people.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

To satisfy the customer is the mission and purpose of every business.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Even in the face of massive competition, don't think about the competition. Just think about the customer.