Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
A suit is just a suit: a practical garment, not a ceremonial robe; it can be worn out to dinner with friends or for a visit to an art gallery. Its beauty and craftsmanship are utterly wasted if you think of it as something magical and symbolic.
Usually all I care about is how elegant or over-the-top the pieces are, it's nice to really get to understand what the customer wants and needs as opposed to just focusing on the aesthetic.
As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases.
Probably the most dramatic pieces in my wardrobe would be capes.
Model S has, really, the ready-to-wear elements. Gen 3 has the opportunity to be more couture.
We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is.
With an evening wear collection, each piece has to be quite individual.
