Clayton Christensen Quotes

It's important for me to sell a product that works.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

You just have to make sure the model you're working on does not undersell your product.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

Customers are very demanding and well informed.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.

If you make a really good product that people want and are willing to pay for, money will come.

Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.

The No. 1 thing is the product. The goods have to be good, but I care about how you feel about it.

I think one of the things that, at least, I found out over - and many have in the industry - is that of all the customer service desires and needs, price is one of them.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

We want the best prices we can give our customers, with all our products... But it really is about the quality first and the experience.

Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.

The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

Product quality has almost nothing to do with defects or their lack.

Customers want high quality at low prices and they want it now.

You have to have what your customers need because if you don't have what your customers need, you're not going to have customers.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?