Product Failure Quotes

I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why.

Any product that needs a manual to work is broken.

Building outrageous expectations about the next big thing - be it a personal video chatting service or venue-based photo sharing app - can create all sorts of complications when things don't go as planned.

You can market your ass off, but if your product sucks, you're dead.

Great marketing cannot sell a pedestrian product very well.

Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.

It costs a lot to build bad products.

Marketing is for companies who have sucky products.

Most of our competitors were one-product wonders... They would do their one product, but never get their engineering sorted out.

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

I have read on a Kindle. But the Kindle we had only worked for about eight months then it stopped working. You don't have to get books repaired.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

A product is not a product unless it sells. Otherwise it is merely a museum piece.

I am tired of spending a little bit of money in a lot of pieces because they keep on falling apart.

I will say that Surface has been a big disappointment for us and for Microsoft. Both of our expectations from the product were much greater than what came to be and not only that. We invested enormous amount into research and development and spent a lot of time and energy into it.

I think it's really clear that Sony lost track of what customers and what developers wanted. I'd say, even at this late date, they should just cancel it and do a do over. Just say, 'This was a horrible disaster and we're sorry and we're going to stop selling this and stop trying to convince people to develop for it'.

Marketing is what you do when your product is no good.

Advertising never sold a bad product twice.

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Every business and every product has risks. You can't get around it.

Several nutrition companies have approached me over the years to endorse a number of different products. Some worked; some didn't - so I decided to create my own brand.

The problem with prototypes is they don't always work.

No marshmallows. "I don't believe this! I'm going to write the president of General Mills! Don't they have any quality control?" "I'm sure it's just a fluke" "Doesn't make any difference whether it's a fluke or not. It shouldn't have happened. When a person buys a box of lucky charms he's got expectations

The Kindle is the most successful electronic book-reading tablet so far, but that's not saying much; Silicon Valley is littered with the corpses of e-book reader projects.