Theodore Levitt Quotes

If you don't provide a product that is satisfying people, no matter what your ideology, they tell you to take a hike.

I'm shocked to find out we still sell something people want.

Having the best product means nothing if the people won't buy it.

Success is what sells.

So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.

You can market your ass off, but if your product sucks, you're dead.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

We need to listen to consumers' needs.

I knew I was doing something right because it was selling so I didn't want to interfere with it.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

The well-satisfied customer will bring the repeat sale that counts.

That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?

One of the things which make any company successful, in particular the Home Depot, was that we understood and catered to the customer. If it didn't sell, it didn't make a difference what we thought or our research told us. They told us if it was successful by buying it or not.

When you focus on the consumer, the consumer responds.

I love a big book, but it's what most people like which makes commerce sing.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

It's all about producing products people want.

Every day in America, about 25,000 people buy a quarter-inch drill. But nobody in America wants a quarter-inch drill. What they want are holes.

If employees aren't satisfied, they won't promote the product we need.

It's not the consumers' job to figure out what they want

Good developers like seeing their products sell in large quantities. They enjoy the competition of doing a better job than the other company, especially if the other company has more people on the project and they're entrenched and people are saying that we don't have a chance of getting in there and... and doing well.

The aim of marketing is to make selling superfluous.

The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

This is a business, the direct selling, that bizarrely works best when times are bad.