William Bernbach Quotes

You can spend all the money in the world. If you've got a bad product, it doesn't matter.

Advertising never sold a bad product twice.

Nothing kills a bad product faster than good advertising.

Marketing is what you do when your product is no good.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

You can market your ass off, but if your product sucks, you're dead.

Great marketing cannot sell a pedestrian product very well.

I've built my career on unpaid interns, and the interns told me it was great - I learned more from you than I did in college.

'Prince of Persia' just didn't turn out to be what I thought it was going to be.

Great companies are built on great products.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

It costs a lot to build bad products.

Focusing on the long term and building a great product that is scalable ultimately leads to a great company.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Great advertising, in and of itself, becomes a benefit of the product.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

In the early years, I would say GoPro's products were not that impressive.

The foresight goggles have been discontinued. They fog up a lot.

Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.

Word of mouth is way more important than millions of dollars spent marketing.

I will say that Surface has been a big disappointment for us and for Microsoft. Both of our expectations from the product were much greater than what came to be and not only that. We invested enormous amount into research and development and spent a lot of time and energy into it.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

One customer well taken care of could be more valuable than $10,000 worth of advertising.