Lotus's efforts around the Mac were pathetically unsuccessful, which is sad.
I will say that Surface has been a big disappointment for us and for Microsoft. Both of our expectations from the product were much greater than what came to be and not only that. We invested enormous amount into research and development and spent a lot of time and energy into it.
'One Part Lullaby.' It was our big major-label record. People reference it quite a bit, but it did absolutely nothing. It's like the 'Kids' soundtrack. It did nothing. It didn't start anything for me.
Amazon makes mistakes, including launching a smartphone in 2014 that was a flop and to which I gave a poor review.
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
'All Our Yesterdays' was unquestionably the best work I have ever done. And the reading public stayed away in droves.
The much-hyped Ares 1-X was much ado about nothing.
There are plenty of examples of really well-executed shows you could look at and say, 'Well, clearly this show will have an audience; why wouldn't it?' And for whatever reason, it just doesn't catch on. So you never know going in.
Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.
