Walt Mossberg Quotes

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

The most dangerous thing for a branded product is low interest.

Most brands want to see their products used in creative ways.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

In the '80s, the brand-endorsement market was quite nascent.

It's hard to sell a brand without having a face to it.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

People send you stuff if you say you're interested in something. I have a tonne of body lotion. So I could mention I was interested in, you know, surfing, and some company would send me a surfboard.

I had a great shoe contract and glove contract with a company who paid me a lot of money never to be seen using their stuff.

My name has become a brand - it could be make-up, clothing, perfume.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.

Advertising is the 'wonder' in Wonder Bread.

It's always about mindshare, not market share.

The advertisers who believe in the selling power of jingles have never had to sell anything.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

When people use your brand name as a verb, that is remarkable.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

I loved the fact that if you put goods on the floor, you could watch them sell.

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

At HSN, the experience we create are a significant point of differentiation.

We were shooting 'Hot Fuzz' in my hometown of Wells, Somerset, and I remember looking at the dailies and going, 'Wait, there's a Starbucks in the shot. I don't remember that being there!' We had to digitally remove it; the same thing happened with a McDonald's in another scene. I had this sensation of, 'What's going on here? Where am I?'

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

I am always looking for ways to expand my brand.

There's a substantial difference between dumping 100 copies of the 'Telegraph' at a Connex South Central station and giving away copies of the 'Business' with the 'Mail on Sunday.' 'This kind of circulation is valuable and enhances the brand. Leaving them anywhere willy-nilly devalues the brand.