Brand Presence Quotes

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

All I know is that when I needed McDonald’s, McDonald’s was there for me.

The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.

Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.

Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

We were shooting 'Hot Fuzz' in my hometown of Wells, Somerset, and I remember looking at the dailies and going, 'Wait, there's a Starbucks in the shot. I don't remember that being there!' We had to digitally remove it; the same thing happened with a McDonald's in another scene. I had this sensation of, 'What's going on here? Where am I?'

You can't deny the experience of a store. It's fantastic if you're a global brand and you've got the power or the funds to support that bricks-and-mortar space, but we certainly weren't and aren't.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I think TV is the only place left where you can have a midsize something.

When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.

A nice thing about being at Disney is that these movies can develop into a presence in theme parks and become something real, or maybe get a sequel or tell other stories.

Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.

Chanel is everywhere. Pick up a magazine. You'll find Chanel all over it. That's the imprint that she had. I mean, she did so much.