Consumer Interaction Quotes

Anyone who's an executive at a record label does not understand what the Internet is, how it works, how people use it, how fans and consumers interact - no idea. I'm surprised they know how to use e-mail.

I have more contact with people who consume, for lack of a better word, my product than any other performers.

Pharma companies don't have a direct relationship with consumers, so they're always subjects.

The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

Real estate deals a lot with the government. It isn't like manufacturing, logistics, home appliances or the auto sector, which deal with consumers.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers.

Companies that make keys, credit card companies, any company in the service business - anything to do with a consumer is probably a software company.

A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.