Anne Wojcicki Quotes

A lot of medicines are not there to cure diseases. That's fine - drugs that keep people alive who wouldn't otherwise be alive are useful. What I object to is the drug companies' advertising, which you see everywhere in the U.S., which claims that they are curing diseases when they're not.

Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the country. For every prescription, there is a doctor writing it. It's a huge vote of confidence.

It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.

America is one of few advanced nations that allow direct advertising of prescription drugs.

Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.

Drug company payments to doctors are a small part of a much larger strategy by Big Pharma to clean our pockets.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

The very first pharmaceutical commercial I ever heard was 15 seconds of the product and 45 seconds of side effects, so I know that this cannot be good for you.

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

My father has fought to protect people from predatory pharmaceutical companies and to make sure drug payments and kickbacks to doctors are disclosed.

Music is a universal language and really an interesting way for a brand to expand their consumer horizon.

Creating things that people want to tie into their identity is the best way to make them spread.

In contrast to how tech firms want to disrupt and break things - developing drugs must be incremental and step-by-step. This is the kind of work that involves people putting their lives on the line every day with clinical trials.

Art.com is a fantastic opportunity to move into the consumer space, as we have the content and now we have the means to go to the consumer and sell to them directly.

We work very closely with HSN's buying team, to ensure that our products and demonstrations are as exciting, educational and as inspirational as possible.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

The advertisement is one of the most interesting and difficult of modern literary forms.

If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

All the commercials on TV today are for antidepressants, for Prozac or Paxil. And they get you right away. "Are you sad? Do you get stressed, do you have anxiety?" "Yes, I have all those things! I'm alive!"

We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?