Robert J. Fisher Quotes

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

Has anyone actually asked the customer if they want to have something available directly after the show? You hear that three bags are going to be released tomorrow in five shops, so you produce 15 bags. How many customers are you going to satisfy with that? Fifteen!

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

The aim of marketing is to make selling superfluous.

Businesses are not paid to reform customers. They are paid to satisfy customers.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Everyone is in the business of customer satisfaction.Wh o are your customers and how are they doing?

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

Everything starts with the customer.

When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

Meet customers where they are; question how to make the tools customers use more valuable.

We built this company from the customer back, not from the company out.

Forget about yourncompetitors, just focus on your customers.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

No one can guarantee you a job other than satisfied customers. That's the only thing that works. Nothing creates work other than products and services you provide that create satisfied customers.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

To satisfy the customer is the mission and purpose of every business.

Customers don't care how much time something takes to build. They care only if it serves their needs.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

No Plan Survives First Contact With Customers