Pavel Durov Quotes

Driving up the value of the advertising is a big commitment for Microsoft.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.

Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.

We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.

We do not invest in advertising... So racing is the best advertising for Ferrari.

If your advertising goes unnoticed, everything else is academic.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

Paying extra for prime placement can often pay off.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

The livelihood of the restaurant is dependent upon getting the word out.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Video will drive the share-shift in advertising.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

When the product is right, you don't have to be a great marketer.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.