Kangna Ranaut Quotes

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

The two Hindi movies that I did were not marketed well, and so not many people came to watch the film, hence the audience doesn't know much about me. I am a newcomer, and I cannot sell a film on my own. There has to be a backing in terms of producers.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Across the board, Australian films need to have a lot more money spent on selling them.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

Every ad for every film is exactly the same.

You can make a movie about anything, as long as it has a hook to hang the advertising on.

That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.

Media is the first important portion of any cinema industry.

Content is king, but marketing is queen, and runs the household.

I don't think you can name a good picture where the production or the possible promotion isn't "cast-contingent." That means the film needs not just star power but star box office power.

The advertisement is one of the most interesting and difficult of modern literary forms.

I wonder how many college tuitions could be paid off with the amount of money spent by Minions on advertisement.

You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.

Going after any movie there is a lot of competition to try and get it.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

There are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.